Mortgage News for PDA, Blackberry & Handheld devices from Mobile Mortgage News

Friday, October 06, 2006
09:11 AM Texas Time

PRESS RELEASE

Prolifiq Introduces OnPoint Mobile(TM) for Blackberry

PORTLAND, Ore. -- (June 19) Prolifiq Software Inc. today announced the availability of OnPoint Mobile for BlackBerry. The unique application provides business users with from-anywhere access to mobile-ready messaging templates. With just a few thumb wheel clicks, mobile sales teams can send critical sales and marketing information to their customers and prospects.

OnPoint Mobile is accessed through an icon on the BlackBerry Home screen. Users quickly locate and send digital marketing messages, without having to download or store the content on their devices. With OnPoint Mobile, marketing teams can quickly deploy new content to the field, and sales teams can deliver branded content to qualified leads, without the delay or technical barriers previously associated with wireless devices or networks. In addition, sales people can receive instant notifications when customers and prospects read and forward messages.

"It was a nirvana situation for us to discover that we could put meaningful flyers and collateral materials at our people's fingertips so they can immediately be sent to the customers," commented Dale Jelinek, vice president marketing services, Option One Mortgage Corporation, a subsidiary of H&R Block and the nation's 3rd largest non-prime mortgage lender. "OnPoint Mobile makes it possible for us to meet a real-time need for information."

"Mobile sales teams already value the productivity gains from using BlackBerry devices but, until now, have lacked access to branded corporate content," said Jeff Gaus, CEO, Prolifiq. "OnPoint Messaging now allows Blackberry users to better inform customers and prospects with a few simple clicks."

OnPoint Mobile for BlackBerry is an extension of Prolifiq's family of OnPoint Messaging applications, and businesses use OnPoint to mobilize their marketing content. OnPoint Mobile is available immediately.

SOURCE: Prolifiq Software Inc.