Monday, February 08, 2010
12:02 PM Texas Time
The Mortgage Leads Ledger
Recent mortgage lead activity
A new iPhone application, Mortgage RateFinder, was announced by Tree.com subsidiary LendingTree.com.
The application allows prospective borrowers to get competing mortgage quotes without any personal information being shared.
Users can choose to receive up to 30 different up-to-the-minute loan offers and request to be contacted by specific lenders.
In other leads news, Tree.com said in its 2010 guidance statement that it expects national consumer refinance activity to be lower, which hurt revenue from both LendingTree Loans and the Lending Exchange.
Kaleidico announced its lead management software was being integrated with Google's AdWords Comparison Ads feature.
Home-Account Mortgage Engine was utilized by Refinance.com, an announcement indicated.
Leads360 recently announced partnerships with PCLender.com and TARGUSinfo.
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